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The noodle house is the flagship restaurant of Jumeirah Restaurants LLC, trading as "The Taste Department". Launched in 2002, the brand has gone from strength to strength with restaurants all over Dubai and expanding both regionally and globally.
Since its opening, a look and feel for all noodle house communication material has been developed and established. It is every bit as distinctive as the venue’s ambience and menu.
Materials are predominantly red. The most attention grabbing colour in the spectrum, red is also considered to be the most auspicious colour in all the countries whose cuisine is represented here! Supporting colours are white, black and the mustard yellow is the noodle house logo.
The tone of voice in communication also reflects the noodle house: cheerful, contemporary, vibrant, witty and informal.
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