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The noodle house draws its inspiration from the crowded streets of South-East Asian cities such as Hong Kong, Shanghai, Bangkok and Jakarta.
In these cities, everywhere you look, vendors sell the most amazing, aromatic selection of food. Healthy, delicious and vibrantly fresh, this is food that is relished by everyone from tourists to business people. It is also precisely the type of food that is served at the noodle house. Diners feel at ease in the cheery, communal, atmospheric buzz that is typical of a popular street stall. In keeping with the unpretentious, streetwise ambience, diners simply tick their choices on an order pad and hand it to their server.
But while food is served quickly – indeed, diners are often surprised at just how soon their meal arrives – it is also light years away from the standard concept of ‘fast food’. The surroundings are informal yet extremely stylish. The servers, dressed with understated chic, are remarkably friendly, enthusiastic and knowledgeable about the menu. The venue offers a smiling welcome to one and all, from fashion-conscious singles on a night out to large groups of friends and families enjoying a leisurely get-together.
By weaving together all these elements, the noodle house has neatly – perhaps uniquely – bridged the gap between fine dining and affordable fast food.
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